I came in as one designer and analyst. I ran discovery, set the strategy, built the design system, shipped across web, mobile and email, and owned the product for over four years. Client names stay under NDA, so the work speaks here. Press play.
Media monitoring, or media intelligence, tracks what is said about a brand, person or topic across broadcast TV and radio, podcasts and online media, in near real time.
Analysts search it, get alerted to spikes and sentiment shifts, clip and edit the moments that matter, and package them into reports for PR, communications and crisis teams. This platform spans thousands of broadcast, podcast and online sources across dozens of countries, with transcripts, metadata, audio and video.
The program rebuilt it from a dated tool into a modern, multi-platform system, then added an AI layer for sentiment, smart alerts and entities.
Discovery surfaced the same picture from every angle: a powerful but dated product that had become hard to use and hard to sell. We mapped it end to end, then fixed it.
Every decision traced back to evidence. Interviews and workshops fed a journey map of about thirty steps, then a design system and the flows built on top of it.
I do not hand off a redesign and leave. I run the program: name the problems, set the direction, build the system, and stay to own the product as it grows.
Stakeholder and user research, system audits, journey mapping, information architecture, and the backlog and roadmap that come out of them. Problems are named and agreed before a single solution is drawn.
A token-driven Material UI library with WCAG 2 Level AA built into the tokens, shipped across desktop, mobile and email. One system, every screen, and a hand-off an engineering team can ship from on day one.
I ran the product as Product Owner for years, then led an AI release on the same foundation: sentiment analysis, smart alerts and AI-powered entities, added without breaking the design language.
Once the foundation was stable in production, I led an AI release on the same design system. Discovery, prototyping and high fidelity in compressed cycles, without breaking the design language.
The full case study, process and artifacts are under NDA and shared on request. Tell me about your product and I will walk you through the detailed work and the rest of my portfolio.